Most new ventures fail not because the product was bad, but because nobody wanted it. Validation is how you find out whether real people will pay before you build.
Start with the problem, not the product
Talk to at least ten people who feel the pain you want to solve. If they can't describe the problem clearly, the market may not be ready.
Run a cheap demand test
A simple landing page, a pre-order form, or a small ad campaign tells you more than months of planning. Measure clicks, sign-ups, and replies.
Look for willingness to pay
Interest is easy; commitment is rare. Ask for a deposit, a waitlist email, or a pre-sale. Money and effort are the honest signals.
Key takeaways
- Interview ten potential customers
- Build a one-page landing test
- Collect emails or pre-orders
- Decide with data, not hope
Validation turns a risky guess into an informed bet. Spend a week testing demand and you will save months of wasted effort.
